> For the complete documentation index, see [llms.txt](https://awecommerce.gitbook.io/awe-seasonal-effects/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://awecommerce.gitbook.io/awe-seasonal-effects/getting-started/how-to-create-a-campaign.md).

# How to create a campaign?

Pick a holiday template, choose your effects and go live.

**📌 What is a campaign?**

A campaign is one set of effects for one occasion — for example, *Christmas 2026* with snowfall, string lights and a sale bar with a countdown. Each campaign has its own dates, pages and audience.

## 🛠️ Steps to create a campaign

### **Step 1: Open Campaigns**

In the app, go to **Campaigns** and click **Create campaign**.

<figure><img src="https://2143911517-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fh99vPHicsa9fNoUu2h0S%2Fuploads%2Fgit-blob-b1f17135c5226cd8d12fc5ab9b4f869b0437b15e%2Fhow-to-create-a-campaign-01-create-button.png?alt=media" alt="Create campaign button on the Campaigns page"><figcaption></figcaption></figure>

### **Step 2: Choose a template**

Under **Template**, pick an occasion. The template turns on matching effects, fills in the artwork, the bar message and a countdown, and sets the dates of the next season for you.

<figure><img src="https://2143911517-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fh99vPHicsa9fNoUu2h0S%2Fuploads%2Fgit-blob-8c65840d98da5d3732d7e94644e0002b0c8c0733%2Fnew-campaign-01-template.png?alt=media" alt="Template picker with holiday templates"><figcaption></figcaption></figure>

<table data-header-hidden><thead><tr><th width="200"></th><th></th></tr></thead><tbody><tr><td><strong>Holidays</strong></td><td>Christmas, Halloween, Valentine, Lunar New Year, Mother's Day, Father's Day, New Year, Easter, Ramadan, Eid, Diwali</td></tr><tr><td><strong>Sales</strong></td><td>Black Friday, Cyber Monday, Singles' Day 11.11, Summer sale, Back to school</td></tr><tr><td><strong>Start from scratch</strong></td><td>No template — turn on only the effects you want.</td></tr></tbody></table>

→ *Each tile shows the dates you'll get, e.g. Christmas → Dec 1 – Dec 26. You can change them later in **Schedule & trigger**.*

{% hint style="info" %}
Switching template later replaces the artwork, colours, which effects are on and the campaign dates. Your own campaign name and bar message are kept.
{% endhint %}

### **Step 3: Choose your effects**

Below the templates, the **Elements** card lists the 8 effects. Turn each one **On** or **Off**, and click a card to open its settings.

<figure><img src="https://2143911517-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fh99vPHicsa9fNoUu2h0S%2Fuploads%2Fgit-blob-51da8afc3cc9795f3109a3d0814bfb6974c33634%2Fnew-campaign-02-elements.png?alt=media" alt="Elements card with the eight effects"><figcaption></figcaption></figure>

<table data-header-hidden><thead><tr><th width="200"></th><th></th></tr></thead><tbody><tr><td><a href="/awe-seasonal-effects/getting-started/effects/announcement-bar.md"><strong>Announcement bar</strong></a></td><td>A promo message, coupon, button or countdown across your store.</td></tr><tr><td><a href="/awe-seasonal-effects/getting-started/effects/store-effect.md"><strong>Store effect</strong></a></td><td>Snow, confetti, leaves or festive artwork falling over the page.</td></tr><tr><td><a href="/awe-seasonal-effects/getting-started/effects/decorations.md"><strong>Decorations</strong></a></td><td>Festive trim on the edges of the page.</td></tr><tr><td><a href="/awe-seasonal-effects/getting-started/effects/cursor-effect.md"><strong>Cursor effect</strong></a></td><td>A trail that follows the pointer, or a seasonal pointer image. Desktop only.</td></tr><tr><td><a href="/awe-seasonal-effects/getting-started/effects/add-to-cart-effect.md"><strong>Add to cart effect</strong></a></td><td>A celebration burst when a product is added to cart.</td></tr><tr><td><a href="/awe-seasonal-effects/getting-started/effects/background-music.md"><strong>Background music</strong></a></td><td>Themed background audio with a floating player.</td></tr><tr><td><a href="/awe-seasonal-effects/getting-started/effects/tab-animation.md"><strong>Tab animation</strong></a></td><td>Animated messages and favicon while shoppers browse another tab.</td></tr><tr><td><a href="/awe-seasonal-effects/getting-started/effects/scroll-to-top.md"><strong>Scroll to top</strong></a></td><td>A seasonal back-to-top button once shoppers scroll.</td></tr></tbody></table>

An effect that is **Off** keeps its settings — shoppers just don't see it.

### **Step 4: Check the preview**

The **Preview** on the right shows your effects on a sample store. Switch between **Home** and **Cart**, or click **Open desktop preview** for a full-size view.

<figure><img src="https://2143911517-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fh99vPHicsa9fNoUu2h0S%2Fuploads%2Fgit-blob-349c0fca51376adb0cadd327ef99941e3944b8ce%2Fnew-campaign-03-preview.png?alt=media" alt="Preview panel with Home and Cart pages"><figcaption></figcaption></figure>

→ *The preview shows your effects only. Schedule, trigger and targeting rules apply on your real store.*

### **Step 5: Set the schedule and targeting (optional)**

* **Schedule & trigger** — dates, days & hours, when effects start, and priority. See [Schedule & Trigger](/awe-seasonal-effects/getting-started/campaign-settings/schedule-and-trigger.md).
* **Targeting** — pages, shoppers, markets and devices. See [Targeting](/awe-seasonal-effects/getting-started/campaign-settings/targeting.md).

### **Step 6: Create**

Click **Create** (top right). The campaign becomes **Active** right away — or **Scheduled** if its start date is in the future. Its effects appear on the storefront only when the [app embed is enabled](/awe-seasonal-effects/getting-started/enable-app-embed.md).

<figure><img src="https://2143911517-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fh99vPHicsa9fNoUu2h0S%2Fuploads%2Fgit-blob-8aaa1591cc6488909c9f81ea080f053e49f76e90%2Fnew-campaign-04-header.png?alt=media" alt="Campaign editor header with Rename, Undo, Redo and Create"><figcaption></figcaption></figure>

{% hint style="info" %}
Nothing is saved until you click **Create**. After that, use the **Save** bar to save changes — and edits to an active campaign go live instantly.
{% endhint %}

## Header tools

* **Rename** (pencil icon) — name your campaign. Only you see the name.
* **Undo / Redo** — step back through your changes (⌘/Ctrl + Z, ⌘/Ctrl + Shift + Z).
* **Activate / Deactivate** — switch the campaign on or off. See [Manage campaigns](/awe-seasonal-effects/getting-started/campaign-settings/manage-campaigns.md).

→ *Missing an occasion or artwork? Click **Request an effect** at the bottom of the editor and tell us what you need.*

***

💬 If you have any related questions, please contact us via **Live chat** in the app.