> For the complete documentation index, see [llms.txt](https://awecommerce.gitbook.io/awe-seasonal-effects/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://awecommerce.gitbook.io/awe-seasonal-effects/getting-started/campaign-settings/targeting.md).

# Targeting

Choose the pages, shoppers, markets and devices a campaign runs for.

By default a campaign shows on every page, for everyone, in every market, on every device. Use the **Targeting** tab to narrow it down.

## 1. **Display pages**

<figure><img src="https://2143911517-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fh99vPHicsa9fNoUu2h0S%2Fuploads%2Fgit-blob-7639e077986432aac196022b21dddae51fb17b77%2Ftargeting-01-display-pages.png?alt=media" alt="Display pages with page types"><figcaption></figcaption></figure>

### **1.1 Show effects on**

Choose **All pages** (default) or **Select page(s)**, then tick the page types you want:

<table data-header-hidden><thead><tr><th width="200"></th><th></th></tr></thead><tbody><tr><td><strong>Home page</strong></td><td><ul><li>Your store's home page.</li></ul></td></tr><tr><td><strong>Product pages</strong></td><td><ul><li><strong>All products</strong> or <strong>Specific products</strong> → <strong>Select products</strong> (up to 200).</li></ul></td></tr><tr><td><strong>Collection pages</strong></td><td><ul><li><strong>All collections</strong> or <strong>Specific collections</strong> → <strong>Select collections</strong> (up to 100).</li></ul></td></tr><tr><td><strong>Search result page</strong></td><td><ul><li>Your store's search results.</li></ul></td></tr><tr><td><strong>Cart page</strong></td><td><ul><li>The cart page.</li></ul></td></tr><tr><td><strong>Specific pages</strong></td><td><ul><li>Search for a product, collection, page, blog or article — or type a path like <code>/pages/sale</code>.</li><li>Use <code>*</code> as a wildcard, e.g. <code>/blogs/news/*</code>.</li><li>Up to 50 pages.</li></ul></td></tr><tr><td><strong>Other page types</strong></td><td><ul><li>Blog posts, standalone pages, the 404 page — anything the types above don't name.</li></ul></td></tr></tbody></table>

→ *A page you add under **Specific pages** always shows the campaign, even if it's outside the products or collections picked above.*

{% hint style="info" %}
Effects never run on the checkout — Shopify doesn't allow it.
{% endhint %}

### **1.2 Do not show effects on**

Tick **Specific page(s)**, then click **Add page URL** and enter a full URL or a path (up to 50). The match ignores the query string and a trailing slash.

→ *An excluded page always wins over the pages above. E.g. show on **All pages** but exclude `/pages/wholesale`.*

## 2. **Shoppers**

Under **Show for**, choose who the campaign runs for:

<figure><img src="https://2143911517-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fh99vPHicsa9fNoUu2h0S%2Fuploads%2Fgit-blob-a4e0fa61126202b9e60051ab7ac1ee45a5335b35%2Ftargeting-02-shoppers.png?alt=media" alt="Shoppers card"><figcaption></figcaption></figure>

<table data-header-hidden><thead><tr><th width="200"></th><th></th></tr></thead><tbody><tr><td><strong>Everyone</strong> (default)</td><td><ul><li>All shoppers.</li></ul></td></tr><tr><td><strong>First-time shoppers</strong></td><td><ul><li>Shoppers visiting your store for the first time on this browser.</li><li>Great for: a welcome offer.</li></ul></td></tr><tr><td><strong>Returning shoppers</strong></td><td><ul><li>Shoppers who have visited before on this browser.</li></ul></td></tr><tr><td><strong>Signed-in customers</strong></td><td><ul><li>Shoppers logged in to their customer account.</li><li>Great for: a members-only sale.</li></ul></td></tr><tr><td><strong>Guests only</strong></td><td><ul><li>Shoppers who are not logged in.</li></ul></td></tr></tbody></table>

## 3. **Audience**

<figure><img src="https://2143911517-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fh99vPHicsa9fNoUu2h0S%2Fuploads%2Fgit-blob-49f3eef2e4d6001e09a1c0bf43acaa99a5839def%2Ftargeting-03-audience.png?alt=media" alt="Audience card with market and frequency"><figcaption></figcaption></figure>

### **3.1 Market**

**All markets** (default) or **Specific markets** — tick the markets from your Shopify settings.

→ *E.g. run a Diwali campaign only in your India market, and a Thanksgiving sale only in the US.*

### **3.2 How often a shopper sees it**

<table data-header-hidden><thead><tr><th width="220"></th><th></th></tr></thead><tbody><tr><td><strong>Every page load</strong> (default)</td><td><ul><li>The effects run on every page the shopper opens.</li></ul></td></tr><tr><td><strong>Once per shopper per day</strong></td><td><ul><li>Once a day per browser. The day resets at midnight in your campaign time zone.</li></ul></td></tr><tr><td><strong>First visit only</strong></td><td><ul><li>Once per browser, never again.</li></ul></td></tr></tbody></table>

{% hint style="info" %}
Visits are counted per browser. To test again, open your store in a private / incognito window.
{% endhint %}

## 4. **Device**

<figure><img src="https://2143911517-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fh99vPHicsa9fNoUu2h0S%2Fuploads%2Fgit-blob-75e4662efada013021989d99c902dafa636ec721%2Ftargeting-04-device.png?alt=media" alt="Device card"><figcaption></figcaption></figure>

**All devices** (default), **Desktop only** or **Mobile only**. It's based on the browser window width: 769 px and wider counts as desktop.

{% hint style="warning" %}
The [Cursor effect](/awe-seasonal-effects/getting-started/effects/cursor-effect.md) doesn't run on touch screens. A **Mobile only** campaign with only the cursor effect on shows nothing.
{% endhint %}

***

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