> For the complete documentation index, see [llms.txt](https://awecommerce.gitbook.io/awe-seasonal-effects/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://awecommerce.gitbook.io/awe-seasonal-effects/about-us/readme.md).

# AWE Seasonal Effects

Dress up your Shopify store for every holiday and sale.

Dress up your Shopify store for every holiday and sale — falling snow, festive decorations, a promo bar with a countdown, cursor trails, add-to-cart celebrations, background music and more.

**AWE Seasonal Effects** works with **campaigns**. Pick a holiday template, choose which effects are on, set the dates once — and the campaign turns itself on and off. No more remembering to take the decorations down.

Key features include:

* 🎨 **16 holiday templates**: Christmas, Black Friday, Cyber Monday, Halloween, Singles' Day 11.11, Valentine, Lunar New Year, Mother's Day, Father's Day, Summer sale, Back to school, New Year, Easter, Ramadan, Eid, Diwali
* ❄️ **8 effects**: Store effect, Decorations, Announcement bar, Cursor effect, Add to cart effect, Background music, Tab animation, Scroll to top
* ⏳ **Urgency boosters**: countdown timers and coupon codes in the announcement bar
* 📅 **Scheduling**: start and end dates, days & hours, and priority when campaigns overlap
* 🎯 **Smart targeting**: pages, markets, new or returning shoppers, desktop or mobile
* ⚡ **Built for speed**: effects never block a click, and they tone down automatically on slower devices

## Where to start

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Enable the app embed</strong></td><td>Turn the app on in your theme — a one-time step.</td><td><a href="/awe-seasonal-effects/getting-started/enable-app-embed.md">Enable the app embed</a></td></tr><tr><td><strong>How to create a campaign?</strong></td><td>Pick a template, choose your effects and go live.</td><td><a href="/awe-seasonal-effects/getting-started/how-to-create-a-campaign.md">How to create a campaign?</a></td></tr><tr><td><strong>Effects not showing?</strong></td><td>A quick checklist to find out why.</td><td><a href="/awe-seasonal-effects/faq-and-support/frequently-asked/effects-not-showing.md">Why are effects not showing on my store?</a></td></tr></tbody></table>